When someone enters into Google the search terms “Vancouver plumbing” almost 5 million results are available. How does Google determine which site takes 1st place? 2nd place? 57th place?
In order to determine the order in which websites show up for any specific search term, Google uses an algorithm, or formula. This algorithm takes into account many factors that Google feels makes the user experience better for their searchers. This formula is a tightly held secret, but through many years of experience the web industry has a pretty good idea of what the most important factors are. What separates a good SEO website from a great one is the ability of the web designer to build a technically solid website taking as much factors into account as possible when building the website. And this is what we do at VWD.