Why Search Engine Optimization?
Search Engine Optimization helps a business grow by generating leads for your business from Google search.
Each month hundreds or thousands of people in the Vancouver area search Google looking for the services and products your business offers. SEO optimizes your website so that it will rank higher on Google search results. The higher a link to your website is displayed on the search results the more of these people will be coming to your website.
Targeted marketing that people trust
SEO has 2 big advantages over advertising.
With advertising the rate of success of converting people who comes across your ad is very low. You hope that even a small number of those people will contact your business.
SEO, on the other hand, targets the very people who are already searching for your product or service. By targeting the multiple search words related to your business at the same time, we are able to capture a lot of these searchers and bring them to your website.
Another advantage SEO has over ads is trust and confidence. Websites that rank high in Google search results are naturally seen as having a higher level of trust and credibility.
SEO is a long-term strategy
The thing about SEO is that it’s slow. Ultimately you want as many targeted keywords to reach the top 10 (first page of Google search results) but that can’t happen overnight.
In the beginning your website will rank really low. It takes time for these keywords to begin climbing up google search. During this period you need to be patient. As the keywords starts ranking higher, you will see search traffic to your website will increase. If you are patient and the SEO is done right, you still start understanding the power of SEO when benefits far except the cost.
Getting to the first page is extremely important because no-one really goes to the second page of Google search results.
Advantages of SEO
Search Engine Optimization offers numerous advantages for individuals and businesses looking to enhance their online presence. Here are some key advantages of SEO:
- Increased Visibility and Traffic: SEO helps your website rank higher in search engine results, making it more likely that users will click on your link. This increased visibility can lead to higher traffic to your website.
- Credibility and Trust: Websites that appear near the top of search results are often perceived as more trustworthy and credible by users. Implementing SEO strategies can contribute to building a positive online reputation.
- Better User Experience: SEO involves optimizing your website’s structure and content, which also improves the overall user experience. A well-optimized site is likely to load faster, be more user-friendly, and provide relevant and high-quality content.
- Cost-Effectiveness: Compared to paid advertising, the long-term costs of SEO are often lower. Once your website ranks well in search results, you can continue to receive organic traffic without incurring additional advertising costs.
- Targeted Traffic: SEO allows you to target specific keywords and phrases related to your business or content. This helps attract users who are actively searching for information, products, or services related to what you offer, increasing the likelihood of conversions.
- Measurable Results: Various tools and analytics platforms are available to track and measure the performance of your SEO efforts. This data allows you to understand what is working well and make informed decisions to improve your strategy over time.
- Adaptability and Scalability: SEO strategies can be adapted and scaled based on your business needs and goals. Whether you are a small local business or a large multinational corporation, SEO can be customized to suit your requirements.
- Competitive Advantage: In competitive industries, a strong SEO strategy can give you an edge over competitors. If your website consistently appears higher in search results, you are more likely to attract customers away from competitors.
- Long-Term Strategy: Unlike some short-term marketing tactics, SEO is a long-term strategy. Once your website ranks well, it can maintain its position for an extended period, providing ongoing benefits.
Overall, investing in SEO is crucial for establishing a strong online presence, attracting targeted traffic, and staying competitive in the digital landscape.
Competitive advantage over the competition
SEO is relative and we outperform
To determine which website ranks where, Google uses an algorithm, or formula, with many variables. This algorithm is top secret and is constantly changing.
How effective an SEO specialist is at the ranking your website will depend on how much more they understand the latest algorithm than other SEO specialists. So because SEO performance is relative it is important to choose the right person to manage your website’s SEO
We have over 14 years of experience helping many businesses grow using SEO both in Canada and the US. Most of those times we have helped our SEO clients become the top-ranked website in Google search.
Is SEO right for your business?
For most types of businesses, SEO is an extremely effective way to help a business generate new leads but there are some businesses where SEO will not be as beneficial. If you’re wondering whether your business can benefit from SEO, please contact us. We are able to determine whether SEO is right for your business.
